Cantle – Brand & Brochure
Provider of world renowned leadership development courses and training, Cantle required a promotional brochure to be used in a direct mail campaign. In order that the brochure reach the boardroom level targets, we chose a discreet format to fit a standard business envelope thus appearing at first glance to be business mail. With Cantle's remote location being posed as a retreat from the noise of the city, a stark and clean lined design seemed appropriate. It was decided that the existing brand be refined to compliment the clean lined designs. The photography depicted only the house interior and surrounding scenery, with only the slightest suggestion of people in one of the shots.